In 1920 Sri Tibarumal Gupta launched a jewellery firm in Hyderabad, India. He never looked back on the decision. He came to be known for lavish, exquisitely designed and crafted pieces. His jewels adorned the city's elite. He became the favourite jeweller of his Exalted Highness, the Nizam of Hyderabad. The firm's success may be attributed to Tiraa's adherence to its core values - the Spirit of Creativity and pursuit of beauty."Tiraa by Tibarumal Jewels" is our flagship jewellery boutique, where creativity in hand-crafted jewellery remains the firm's core strength. "Trust is Our Tradition", the motto of the firm, is evident in our relationships with customers: they share a sense of closeness and kinship with our group.