Here's Why Brian Niccol's "Back to Starbucks" Plan Is Going Better Than It Seems
Starbucks' (NASDAQ: SBUX) new CEO Brian Niccol has been rapidly implementing changes within the iconic coffee brand, aiming ...
Jim Cramer Said Starbucks (SBUX)’s Brian Niccol is Fixing What’s Broken
On Thursday, Jim Cramer, host of Mad Money, pointed out that Wall Street often overlooks the importance of strong leadership ...
Restaurant Business2d
Week in Review: Starbucks plans to multiply, Chili’s wows everybody and more
Welcome to Restaurant Business’ Week in Review for the week of January 27, 2025.
Should You Buy Starbucks Stock Now? It's Complicated.
Starbucks has been a great dividend stock for a long time, and it was one of those great stocks that offered growth and ...
Starbucks cutting 30% of its 'overly complex' menu
Starbucks revealed plans to cut 30% of its food and beverage offerings as it works to simplify its menu. It is part of CEO ...
Restaurant Business13d
Here's everything Starbucks has done since it hired Brian Niccol
In August of last year, Starbucks stunned the restaurant universe by hiring Brian Niccol as its chairman and CEO. The ...
Salon3d
Starbucks says it will reduce its food and beverage menu by 30% by the end of 2025
Starbucks CEO Brian Niccol revealed during the company’s first quarter fiscal year 2025 earnings call that the coffeehouse chain will cut “roughly 30%” of its food and beverage menu items by ...
Starbucks Reports Weak Earnings as It Tries to Woo Back Customers
That showed in the company’s results. While improving, revenues and same-store sales were still lackluster, as Starbucks ...
Starbucks to cut 30% of menu
CEO Brian Niccol said that there will be a “roughly 30% reduction in both beverages and food,” without saying specifically ...
Starbucks’s new boss is banking on ‘mug hugs’ to get customers to hang around longer
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...