E3, ESA and iicon

The ESA Announces iicon, an Event That Sure Doesn't Sound Like E3
The ESA has announced iicon, a new gaming-focused event, but if you're expecting it to be like E3, you may well be disappointed.
E3 isn't being resurrected with iicon, but can the ESA pull its new thing off?
If it can, maybe iicon will avoid the pitfalls E3 did. I, for one, am optimistic. There's nothing like another big competitor entering the ring, and if nothing else, the ESA has a lot to prove with its return to the events sector. It's a big gamble sure, but if there's anywhere such a gamble can pay off, maybe it's Vegas.
Former E3 Organizer ESA Has Launched iicon, A New Gaming Event
ESA, the former organizer of the popular gaming conference E3, has announced the launch of a new conference, iicon, running from April 27-30, 2026 in Las Vegas.
E3 Organizers Announce New Gaming Event
After giving up on E3, the Entertainment Software Association announces a new gaming event, which is planned to take place in 2026.
ESA Launches New Industry Event Called Iicon, And It’s Definitely Not The New E3
ESA has announced iicon, a new event that they’ll be holding this April. Let’s cut straight to the chase now; iicon is not a replacement for E3 at all.
E3’s Organizers Are Back With a New Event. This Time, Doctors Are Invited Too
The days of trailers and demos are done as the ESA broadens its horizons. The newly minted “iicon” conference will bring together the many industries impacted by video games, from Hollywood to health care.
iicon is a new event from the organization behind E3
Nintendo, Disney, and PlayStation are among the companies attending the inaugural iicon in Las Vegas next year.
E3 organiser announces iicon, a "first-of-its-kind" new event to connect gaming "thought leaders"
The Entertainment Software Association - the trade organisation that represents video game developers and publishers
E3 organiser ESA launches new event called ‘iicon’
The Entertainment Software Association (ESA) has announced the Interactive Innovation Conference, or ‘iicon’ for short – a “thought leader summit” designed to “connect visionaries, thought leaders and innovators from across industries to harness the power of interactive entertainment”.
E3 Organizers Announce Return With A New First-Of-Its-Kind Gaming Event
Entertainment Software Association (ESA)—still exists. The group is back with a new gaming event, but it's not what you might expect. Called 'iicon' or Interactive Innovation Conference, this event is
Xbox Pledges Support For 'iicon', A New Industry Event From The Organiser Of E3
This is the same organisation that put together E3, gaming's central summer convention in Los Angeles. Of course, that convention was finally put to bed in 2023, when the ESA expressed "the time has come to say goodbye" to E3.
ESA unveils innovation-focused thought leader summit for April 2026
The Entertainment Software Association (ESA) announced the launch of the Interactive Innovation Conference ( iicon ) business event for April 2026.
E3's ESA has a new video game conference — Microsoft, Sony, Nintendo, and more are attending
The ESA has a new gaming conference, but unlike the now-dead E3, iicon is meant for gaming executives, with Microsoft, ...