Nielsen told ad buyers that it plans to drop panel-only ratings later this year, a decision that publishers and buyers have ...

Measurement firm's annual intelligence report suggests Black Americans averaged more hours of media consumption and remain on ...

TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...

Paramount+ seems to have a hit on its hands with Landman, which generated 1.3B minutes viewed during this week, leading up to ...

Nielsen's Big Data + Panel technology which includes measurement of smart-TV audiences, won backing from the Media Rating ...

Q4 2024 Management View CEO Udo Lange highlighted the company’s strong Q4 performance, achieving EBITDA over $200 million for ...

Panels aren’t going away, mind. Panel data will be part of Nielsen’s Big Data + Panel offering, which earned Media Rating ...

Nielsen has launched the ARTEY Awards, an annual recognition of the streaming TV shows and movies that commanded the most ...

Engaging Black audiences: How brands impact, grow and win with inclusion. As Black consumers continue to be digital ...

Squid Game” reached 4.6 billion minutes watched on Netflix in Season 2’s first full week of availability, per Nielsen. Even ...

Streaming is transforming media. Nielsen’s new ARTEY Awards recognize 2024’s most-watched streaming TV shows and movies.

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.