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Nielsen, Big Data

Hollywood Reporter on MSN · 15h

Nielsen Earns Accreditation for ‘Big Data + Panel’ Ratings Measurement

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.

Hosted on MSN · 21h

Nielsen's Big Data + Panel Technology Wins Accreditation Ahead of TV Upfront

One of Nielsen’s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has beebn facing competition from a group of upstarts and rivals.

adexchanger · 23h

Nielsen Touts New MRC Accreditation Ahead Of Upfronts

Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger data sets.

Trump's Inauguration TV Ratings Compared to Biden's

The Hollywood Reporter · 1d

TV Ratings: Trump’s Second Inauguration Down From 2017 (and 2021)

Monday's ceremony follows the usual pattern for presidents beginning a second term. Donald Trump ‘s second inauguration as president wasn’t as widely viewed as his first, keeping with a historical pattern for second-term presidents.

Trump may be disappointed with these dwindling TV ratings

President Donald Trump may be frustrated after these TV ratings of his inauguration. The ratings for Trump’s speech on Monday were down compared to previous inaugurations, according to Nielsen. Viewership peaked as Trump delivered his speech, with about 34.4 million people tuning in.

Donald Trump's Inauguration TV Ratings Compared to Joe Biden's

Fewer viewers tuned in to see Trump being sworn into office on Monday, estimates from the data analytics company Nielsen showed.

21hon MSN

Nielsen's New Ratings Method Approved by Media Rating Council

The Media Rating Council has approved the accreditation of Nielsen's Big Data + Panel TV ratings measurement. The new method ...

1d

A Big Day for Fox News, but TV Ratings Were Down for Trump Speech

A peak of 34.4 million people tuned in live to watch the president’s lunchtime swearing-in on the major TV networks, ...

8don MSN

CNN defamation trial: Jake Tapper testifies he doesn't 'pay attention to ratings,' online posts say otherwise

CNN's Jake Tapper testified under oath in his network's defamation trial that he doesn't "pay attention to ratings," but his ...

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