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The Story Behind Amul’s Name: Watch How India’s Dairy Giant Nearly Chose Something Else
He chose the name ‘Amul’, which is a combination of Anand Milk Union Limited and the Sanskrit word ‘Amulya,’ meaning ...
Harvard Business School8y
India's Amul: Keeping Up with the Times
Deshpandé, Rohit, Tarun Khanna, Namrata Arora, and Tanya Bijlani. "India's Amul: Keeping Up with the Times." Harvard Business School Case 516-116, May 2016. (Revised June 2017.) ...