For years, B2B brands invested more in sales and product than in brand marketing. The conventional wisdom was that superior specs and personal relationships would win the day. Today, however, it's ...

Nokia has very high awareness but customers are no longer familiar with what the brand does after shifting its focus from B2C ...

In short, when we think about green or sustainable branding, we naturally think of marketing to consumers. However, B2B marketers also have the opportunity to embrace sustainable branding. If you ...

Most B2B marketers complain there isn’t enough budget to fund their plans. It’s always an external problem – “My CFO just doesn’t believe in marketing.” But here’s a dirty secret of B2B: the CFO is ...

The e-book, Top B2B Branding Trends for 2025: Adapting to a Changing Landscape, examines key shifts in the global B2B sector, from the rapid rise of Chinese industrial brands to the growing ...

To use video effectively as a digital marketing tool, B2B companies can implement the following five strategies.

New York, New York-- (Newsfile Corp. - April 3, 2025) - In today's market, trust is everything — and many brands are falling short. According to Centiment's insights, 50% of consumers believe ...

CellX is using an asset-light model to cost-efficiently scale production and launch a CPG brand, demonstrating the potential ...

In an unveiling this week at the 2025 ProMat show, the leading event in the manufacturing and supply chain industry, BrandingBusiness proudly introduced Cireco, a pioneering company that is redefining ...