For years, B2B brands invested more in sales and product than in brand marketing. The conventional wisdom was that superior specs and personal relationships would win the day. Today, however, it's ...

It turned out that there are lessons in this for B2B marketing too. Digital banks use branding and advertising to portray an effortless financial experience. Apps become your bankers, offering ...

In short, when we think about green or sustainable branding, we naturally think of marketing to consumers. However, B2B marketers also have the opportunity to embrace sustainable branding. If you ...

To use video effectively as a digital marketing tool, B2B companies can implement the following five strategies.

Most B2B marketers complain there isn’t enough budget to fund their plans. It’s always an external problem – “My CFO just doesn’t believe in marketing.” But here’s a dirty secret of B2B: the CFO is ...

The e-book, Top B2B Branding Trends for 2025: Adapting to a Changing Landscape, examines key shifts in the global B2B sector, from the rapid rise of Chinese industrial brands to the growing ...

These are the pioneers, the problem-solvers, and the visionaries reshaping industries and redefining what’s possible ...

Nokia has very high awareness but customers are no longer familiar with what the brand does after shifting its focus from B2C ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

As digital transformation accelerates, B2B influencer marketing is emerging ... trust with the creator’s audience and solidify a brand’s authority.

New York, New York-- (Newsfile Corp. - April 3, 2025) - In today's market, trust is everything — and many brands are falling short. According to Centiment's insights, 50% of consumers believe ...