Every time I see the Sherwin-Williams logo, my brain briefly and hopelessly breaks. And like any good intoxicant, I enjoy it. Because it is, hands-down, one of the worst logos in all of existence ...

The logo lockup can be used in general applications, such as a headline or a signoff. The lockup is set in Helvetica Neue Extra Black Condensed. To establish a consistent, strategic brand, please ...