“With our blue and the way that the logo is designed, what we were going for is a combination of premium but accessible,” ...

It's not HBO, it's Max - but the new logo for Warner Bros. Discovery's streamer now certainly ... Discovery was not immediately available for comment. The jump to black-and-white branding is not Max's ...

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

Max's newest rebrand ditches blue for HBO-style black and white. Warner Bros. Discovery has increased efforts to return HBO ...

It’s not HBO, it’s Max — but the new standalone logo for Warner Bros. Discovery‘s streamer now certainly looks like HBO’s at a glance. The Max streaming service has quietly launched a ...