value statement, brand, or slogan. Mission statements serve a dual purpose. They help employees remain focused on the tasks at hand and they encourage them to find innovative ways of moving toward ...

For example, an early Microsoft vision statement ... “While a mission statement focuses on the purpose of the brand, the vision statement looks to the fulfillment of that purpose,” said ...

CU is legally required to include one of the following statements in all publications intended for external audiences. Where space is restricted, use the shortest ...

How important is a well-crafted position statement in today's B2B marketplace? Done correctly, it could be the key to defining who you are—and what differentiates your brand from the competition.