how bright, vibrant, and shiny our hair color looked both immediately after each use as well as at the end of the six-week test. Only the highest-scoring purple shampoos are featured on this list.

If your hair is naturally blonde, color-treated blonde or gray, experts recommend adding a color-depositing shampoo to your hair care rotation to maintain your color. Color-depositing shampoos ...

After a while, you'll notice your hair starts to fade and becomes dull. Thankfully though, a really great purple shampoo will counteract this, and leave locks looking bright again. As well as ...

blonder hair with every wash? It’s time you tried a purple shampoo. We’ve all been there. You come out of the hairdressers feeling like your blonde is bright and the colour looks clean ...

"Purple shampoo is amazing on pale blonde hair as it neutralises unwanted yellow hues leaving the blonde bright and cool-toned," explains Christel Barron-Hough, Founder & Creative Director Stil Salon.

Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more. If you've ever tried to lighten your hair at home — or caught ...