What Burger King’s New Logo Says About Its Strategy Burger King revealed its first total rebrand in over 20 years as it looks to win back sales from rivals like McDonald’s and Wendy’s.

Burger King franchisee Consolidated Burger Holdings LLC and two affiliates became the latest large operator group of the fast ...

Burger King is celebrating the New Year by turning up the ... and drive-thru. This is part of the brand’s goal to achieve 85-90% modern image across the U.S. by 2028, fueled by more than $700M in ...

A larger Burger King franchisee with 57 restaurants in Florida and Georgia has filed for Chapter 11 bankruptcy.

But the uproar over the shocking image turned the whole story into ... Still, public perception of the wider Burger King ...

Restaurant Brands International (RBI), the company overseeing Burger King, is progressing with a ... “We're on track to reach 85% plus modern image by 2028, and we are confident this ...