Pepsi was the winner, and a long-running ad campaign was born. The top-selling non-alcoholic drinks worldwide in 2024 were: Coca-Cola was up over 17% while PepsiCo was down over 7% during the ...

Pepsi reignites the Cola Wars with a nostalgic ad taking a jab at Coca-Cola, while Reliance’s revived Campa Cola disrupts the ...

In a world where every brand claims to taste the best, PepsiCo is approaching the taste conversation differently by showing customers how good Pepsi is, instead of telling them.

Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As ...

The Cola wars have reignited, and this time, Pepsi is back with its signature wit. In a cheeky new ad, Pepsi has taken a direct jab at Coca-Cola's recently launched 'Half Time' campaign ...

Advertising leader Rohit Ohri disagrees that PepsiCo India’s latest campaign signals a cola war revival. “It feels more like Pepsi capitalising on an opportunity, not a resurgence of classic ...

Crafted by the VML Delhi team and directed by Kishore Iyyar, the film will be amplified across the IPL, television, and ...

For decades, the cola wars played out in Super Bowl commercials and fast food soda fountains, in taste tests and vending machine allegiances. Coke was classic, Pepsi was cool — and both were ...

With a media budget of around Rs 850 crore, Dabur would be looking to benefit from the rub-off effect by promoting its ...

when Pepsi had launched its ad campaign titled 'Nothing Official About It'. PepsiCo had lost the official beverage sponsorship rights to Coca-Cola in the 1996 Cricket World Cup, which was jointly ...