Design, like fashion, moves in cycles. Beige, ironically, may have overstayed its welcome because it was trying not to. Its quest for timelessness made it feel dated. When everything looks like ...

While the best logos are undeniably unique, we've entered an era of homogenised design ... A plain wordmark? Modern. Muted packaging? Upscale. Beige? The colour of wealth – or at least the ...

Yes, it's a rather retro design, but that's the whole point – it's a pleasing nod to the colourful logo of the late 1990s ... but give it a modern feel," he said. "The people are really going ...