Ahead of the launch of his first signature sneaker in 2025, Converse is introducing its logo for Shai Gilgeous-Alexander. The budding superstar hand-drew the mark himself, and the mirrored no. 2 ...

After the game, Converse projected Gilgeous-Alexander's signature logo over multiple buildings. It was easily one of the best marketing moves of the NBA season so far. Similar to a Batman signal ...

Thunder fans were delighted to see the Shai Gilgeous-Alexander logo projected on multiple buildings around the city, resembling a Batman-like symbol, thanks to his sneaker sponsor, Converse.

In partnership with Converse, the shoe brand he is signed with and has a signature sneaker with, Gilgeous-Alexander's logo was projected all over the city of Boston following the victory.