Anyways, she's recently come under fire after Swedish newspaper Aftonbladet (AFT) dropped a report featuring 11 interviews with purported former and current employees of her brand, Djerf Avenue ...

Matilda Saga Albertina Djerf, co-founder of fashion brand Djerf Avenue, was accused of perpetuating a toxic workplace. The 27-year-old influencer was named in an exposé by Aftonbladet.

Some said 'you'd never guess these were from the supermarket' and compared the style to something that designed boutique Djerf Avenue could produce. Article continues below The White Fruits Ribbed ...

Fans of Djerf Avenue are running to Primark for fruit-themed sleepwear and night-time essentials. While fans love the luxury of Djerf Avenue's robes and loungewear, Primark's budget-friendly ...

Social media platforms like TikTok have exploded with videos praising the quality of the 'Djerf Avenue-inspired' pyjamas and comments like "would never guess these were from the supermarket." ...