The case study describes how PepsiCo energy drink brand Sting used TV, digital and sampling to launch the brand and redefine the sector in Egypt. Energy drinks have long associated themselves with ...

Read more: 15 Popular Diet Sodas, Ranked Worst To Best Interestingly, the earliest (recorded) lemonade-type drinks originated in Egypt during the medieval era, although they were very different ...

The private party that Centurion Energy would have acquired Egyptian assets from has received a superior proposal from another company for those assets. Centurion Energy International announced in ...

The case study describes how PepsiCo energy drink brand Sting used TV, digital and sampling to launch the brand and redefine the sector in Egypt. Energy drinks have long associated themselves with ...