Geofencing promises to transform marketing, logistics, and many other industries as it develops further, providing a blend of convenience, efficiency and enhanced user engagement. A virtual ...

Data accumulated by geofencing technology lets retailers apply greater attention to the customers who are most likely to actually purchase their goods or services, marketing campaigns powered by ...

Geofencing and background processing have ... Physical click-through Connecting buyers and sellers is the point of marketing. Google makes all its money on one thing: connecting buyers and sellers ...

Marriott?s attention has now turned to the popular mobile marketing strategy of geo-fencing, an initiative that prompted the brand to team up with location-based engagement platform HYP3R to more ...

Geolocation is a marketing method that seeks to use mobile technology to push local sales. It can help businesses increase the efficiency of their marketing efforts and optimize their profits. What Is ...

The service from O2 Media, O2?s mobile marketing arm, uses location-based geofencing technology via a partnership with mobile marketing company Placecast to power the trial. ?To our knowledge, this is ...

Earlier this year, Dunkin’ Donuts rolled out the program to test the effectiveness of leveraging geofencing around ... early active participant in mobile marketing. In fact, mobile plays a ...