Heineken recently launched its alcohol-free beer, Heineken 0.0, in Malaysia and it has caused quite a stir. While the biggest issue raised has been the fact that it is a non-halal drink meant for ...

A burgeoning market for nonalcoholic drinks in recent years has proven that opting out of booze can be cool, whether it’s Dry January or not. Some of the world’s biggest alcohol brands have ...

Teenagers consider zero-alcohol beverages to be a type of alcoholic drink, leading Flinders University researchers to voice ...

Dutch brewer Heineken will be lowering the amount of alcohol in its Sol lager from tomorrow. The strength of the drink will be reduced from 4.2% ABV to 3.4%. Although the lower alcohol version ...

Heineken's new brew, from California beer brand Lagunitas, is made with marijuana instead of alcohol. Hi-Fi Hops is currently only available in a select number of dispensaries in California ...

Dutch brewing heavyweight Heineken has expanded its range of Inch's cider in the UK market with the addition of alcohol-free and cloudy variants. The group's UK business said it is looking to ...

Jiri Rakosnik, who had just joined Heineken Malaysia as its new marketing director at the time, must have been wondering what he had got himself into. But rather than worrying about the negative ...

but one where alcohol brands face tighter restrictions than other CPGs on the advertising front. WPP will also get to assist Heineken as it strategizes around leading sponsorships, including deals ...

Credit: Heineken UK Dutch brewing heavyweight Heineken has expanded its range of Inch’s cider in the UK market with the addition of alcohol-free and cloudy variants. The group’s UK business said it is ...