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Clothing lines founded by moms and daughters are addressing a critical gap in the market: fashion for girls between 8 and 12 ...

Pink Palm Puff's pink beachy sweatshirts and "preppy" style have caught fire on TikTok and YouTube. Lily Balaisis founded the ...

Tweens have moved on from retinol. Now, the must-have find is a very particular graphic hoodie — no dupes allowed this time. In fact, half of the young girls at local malls, which also act as a ...