Those diecast cars you ... working in the toy business. Again, this plan of retail attack was soon copied by the competition, indicating just how groundbreaking Hot Wheels was as a market ...

Hot Wheels sold its first toy cars in 1968. The inaugural set, called the "Sweet 16" by collectors, features 16 cool cars, ...

In the 1960s, one man wanted to make a new toy car for little boys. Fifty-seven years later, the Hot Wheels brand has ...

The newest Hot Wheels European-themed multipack is coming up, but is it any better than its predecessors? Let's find out!

On the surface, Mattel's Hot Wheels toy cars share little common ground with the full-size automobiles crafted by Ferrari. With some 22.5 cars produced and sold worldwide each second and more than ...

Hot Wheels produces 22 cars every second. But this doesn’t mean attention to detail falls by the wayside. Anyone who’s ever played with a Hot Wheels toy before knows how the cars look like the ...

So while liking cars is already ... to the longstanding Hot Wheels philosophy of premium quality at an affordable price. If you’ve played with a Hot Wheels toy before, you know they’re not ...

or a Star Wars or Toy Story character car. That variety is one of the highlights of the job, according to Jun Imai, who has been at Hot Wheels for 14 years and leads the transportation design team.

In the quiet, petrol-perfumed lanes of Maranello, where Enzo Ferrari once walked and modern-day horsepower is sculpted like Michelangelo’s David, something astonishing just ...

On the surface, Mattel's Hot Wheels toy cars share little common ground with the full-size automobiles crafted by Ferrari. With some 22.5 cars produced and sold worldwide each second and more than ...