Hot Wheels sold its first toy cars in 1968. The inaugural set, called the "Sweet 16" by collectors, features 16 cool cars, ...

Those diecast cars you ... working in the toy business. Again, this plan of retail attack was soon copied by the competition, indicating just how groundbreaking Hot Wheels was as a market ...

Hot Wheels produces 22 cars every second. But this doesn’t mean attention to detail falls by the wayside. Anyone who’s ever played with a Hot Wheels toy before knows how the cars look like the ...

After an unsuccessful Hot Wheels hunt in a huge toy store the other day ... Mattel thought people would love cars with transparent bodies, and they were right. But we can probably agree that ...

On the surface, Mattel's Hot Wheels toy cars share little common ground with the full-size automobiles crafted by Ferrari. With some 22.5 cars produced and sold worldwide each second and more than ...