It’s doing away with its Left Twix vs. Right Twix brand identity to embrace all that its bars have to offer-cookie and candy bar, chocolate and caramel, crunchy and chewy. Today, Twix unveiled a ...

Twix is adopting a brand position centered on unity after years of marketing its twinned chocolate bars around a left-right divide, per details shared with Marketing Dive. A new global campaign, “Two ...

The company also reviewed social conversations around Twix and “both-ism,” which saw higher positive sentiment (60%) than its previous left vs. right identity (40%). “That started us down a ...