Tier 1 operators, the industry leaders, face an average 44% invalid traffic (IVT) rate, with 40% of their advertising spend ...

The report focused on alleged discrepancies in GIVT detection and avoidance, and suggested “advertisers were billed by ad ...

Tier 1 operators, the industry’s leading titans, encounter an average of 44% invalid traffic (IVT) rate, resulting in 40% of their advertising expenditure being lost to fraud. Tier 2 operators ...

Integral Ad Science (IAS) has broadened its partnership with Reddit to offer advertisers expanded access to independent media quality measurement across the platform's global ad inventory.