Tier 1 operators, the industry leaders, face an average 44% invalid traffic (IVT) rate, with 40% of their advertising spend lost to fraud. Tier 2 operators, regional players with smaller ...

Tier 1 operators, the industry’s leading titans, encounter an average of 44% invalid traffic (IVT) rate, resulting in 40% of their advertising expenditure being lost to fraud. Tier 2 operators ...