For over a century, Johnnie Walker has been a name synonymous with quality Scotch whisky and a deep connection to the world of golf. In 1926, the brand introduced a unique "hole-in-one" challenge, r ...

Without the benefit of hindsight, it's hard to know whether or not April 2 will go down in history books as "Liberation Day." ...

It’s the most widely consumed whisky in the world - and now its fans are in for something altogether more luxurious, a bespoke bottle of your very own Johnnie Walker Scotch - with a hefty price tag.

Luxury lifestyle brand, Perfect Moment, and global leader in beverage alcohol, Diageo, debut Johnnie Walker Blue Label Ice Chalet Scotch Whisky at global après-ski events. Perfect Moment’s Ice ...

An evening of sophistication, ambition, and rare whisky unfolded as entrepreneur Dean Munene, Managing Director of Volve ...

Johnnie Walker Blended Scotch Whisky launched a 'hole-in-one' challenge, rewarding golfers who achieved the ultimate shot with a bottle of Scotch. Just as Johnnie Walker Blue Label is crafted from ...

Here are 10 top whiskey brands every man should know ... but they have to come from Scotland to earn the name Scotch. There are some great blends—Johnnie Walker Blue Label, for one—but ...

This case study explains how Johnnie Walker, the scotch whisky brand, reversed its decline in India by appealing to younger consumers with a brand extension. We’re long-term subscribers to WARC and it ...

The iconic Johnnie Walker Blue Club is taking a bold step forward, embracing a younger, visionary generation with a refined ...

“As Scotch embraces more creativity in mixology, we see an opportunity to offer a bold, versatile flavour,” Johnnie Walker global brand director Jennifer English said. Dr. Emma ...

The combination of bold flavour and innovative blending positions Black Ruby as a standout addition to the Johnnie Walker portfolio and the channel.

In recent years, each sub-brand of Johnnie Walker has been promoted to different audiences, resulting in a lack of unified brand image among Chinese consumers. This project takes China's aerospace ...