For over a century, Johnnie Walker has been a name synonymous with quality Scotch whisky and a deep connection to the world of golf. In 1926, the brand introduced a unique "hole-in-one" challenge, r ...

Johnnie Walker produces the most widely consumed whisky on earth. But now the legendary brand is ready to bottle a Scotch specifically for you—as long as you have at least $65,000 to spend.

For over a century, Johnnie Walker Blended Scotch Whisky has been woven into the fabric of golf, cementing itself as the go-to Scotch for celebrations big and small. The iconic brand is keeping ...

It’s the most widely consumed whisky in the world - and now its fans are in for something altogether more luxurious, a bespoke bottle of your very own Johnnie Walker Scotch - with a hefty price tag.

Luxury lifestyle brand, Perfect Moment, and global leader in beverage alcohol, Diageo, debut Johnnie Walker Blue Label Ice Chalet Scotch Whisky at global après-ski events. Perfect Moment’s Ice ...

“As Scotch embraces more creativity in mixology, we see an opportunity to offer a bold, versatile flavour,” Johnnie Walker global brand director Jennifer English said. Dr. Emma ...

The combination of bold flavour and innovative blending positions Black Ruby as a standout addition to the Johnnie Walker portfolio and the channel.

This case study explains how Johnnie Walker, the scotch whisky brand, reversed its decline in India by appealing to younger consumers with a brand extension. We’re long-term subscribers to WARC and it ...

Johnnie Walker Blended Scotch Whisky launched a 'hole-in-one' challenge, rewarding golfers who achieved the ultimate shot with a bottle of Scotch. Just as Johnnie Walker Blue Label is crafted from ...