The "very demure, very mindful" meme is a perfect example of how social media trends can take us by surprise. At one moment, ...

For those unfamiliar with the platform, the latest TikTok trend involves users claiming how "demure" and "mindful" they are in various situations. It’s a self-effacing, tongue-in-cheek joke ...

As previously reported by the Daily Dot, everyone is obsessed with being “very demure, very mindful” after a video by creator Jools Lebron went viral in a huge way. As the internet fell in ...

Jools Lebron is singlehandedly responsible for the resounding chorus of “very demure” and “very mindful” on social media this summer. But a recent video shows her in tears over a trademark.