8mon
PureWow on MSNFrom Myers-Briggs to the Big 5, Here Are 4 Models Used to Determine Personality TypeUnlike Myers-Briggs, the 16 Personalities test is free for anyone through the 16 Personalities website. (There’s no ...
I doubt it. Marketing is data-driven, and a psych-driven way of segmentation is necessary, but MBTI isn’t the most robust or accurate model for it. But could it open doors for a company yearning for a ...
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