PureWow on MSN8mon
From Myers-Briggs to the Big 5, Here Are 4 Models Used to Determine Personality Type
Unlike Myers-Briggs, the 16 Personalities test is free for anyone through the 16 Personalities website. (There’s no ...
Campaign Asia4d
How personality test MBTI penetrated the marketing world
I doubt it. Marketing is data-driven, and a psych-driven way of segmentation is necessary, but MBTI isn’t the most robust or accurate model for it. But could it open doors for a company yearning for a ...