Days numbered for mobile banners as brands embrace native advertising Hefty investments from Mondelez and Omnicom last week suggest that marketers may finally be ready to kill off the mobile ...

Native ads in apps and on mobile sites typically see two- to five-times greater engagement than traditional banner ads, presenting a huge opportunity for mobile advertisers. However, agencies have ...

Make no mistake about it, advertising has indeed found its way onto mobile devices ? it is just not been very good. In reality, what happened was that banner ads that were designed to live on desktops ...