Elliott Hill has made his strategy for turning around Nike Inc. very clear in his first five months as chief executive ...

The Premier League announced PUMA will become the official ball supplier of the English top-flight for the 2025–26 season.

Liverpool have signed a multi-year kit deal with Adidas beginning next season that will replace sportswear manufacturer Nike, ...

Barcelona and multinational corporation Nike have reached a preliminary agreement that could result in the highest sports sponsorship deal ever for the club, as reported by EFE from sources within ...

The reasoning behind the vertical Nike logo design dates back to the launch of the third kit on September 17. In the club's statement, they explained that the double vertical Blaugrana swoosh ...

Puma is reporting that it has signed an official agreement with the most-watched football league in the world, which the ...

Nike and Slam Jam shut it down over the weekend with an event in Milan to mark the triumphant return of the Total 90 series.

LIVERPOOL, England (AP) — Premier League leader Liverpool is reuniting with Adidas as its uniform supplier for the first time in 13 years, starting from next season. It will be the third time ...

Copyright 2025 The Associated Press. All Rights Reserved. Liverpool’s Mohamed Salah celebrates after scoring his side’s third ...