Nike seems to have found its mark for the low-profile sneaker trend, as its transformation of the Total 90 3 soccer cleat (or ...

Elliott Hill has made his strategy for turning around Nike Inc. very clear in his first five months as chief executive ...

Liverpool have signed a multi-year kit deal with Adidas beginning next season that will replace sportswear manufacturer Nike, ...

Barcelona and multinational corporation Nike have reached a preliminary agreement that could result in the highest sports sponsorship deal ever for the club, as reported by EFE from sources within ...

The 2025–26 Premier League campaign marks the first time since 2000 the English top-flight will not have a Nike ball. Amanda Langell is a Sports Illustrated Soccer freelance writer covering the ...

The reasoning behind the vertical Nike logo design dates back to the launch of the third kit on September 17. In the club's statement, they explained that the double vertical Blaugrana swoosh ...

Puma is reporting that it has signed an official agreement with the most-watched football league in the world, which the ...

Copyright 2025 The Associated Press. All Rights Reserved. Liverpool’s Mohamed Salah celebrates after scoring his side’s third ...

Liverpool have signed a multi-year kit deal with Adidas beginning next season that will replace sportswear manufacturer Nike, in what British media reports say is a five-year agreement worth more than ...