According to Charm.io, the number-one fragrance brand by sales on TikTok Shop in February was Lattafa, which netted more than $4 million during the period. Founded in the ’80s in the United Arab ...

Though we’re not surprised because there can’t be too many people with $1.5 million worth of pocket change lying around.

Kylie Jenner‘s announcement of her forthcoming fragrance, Cosmic 2.0, earned $3.1 million in media impact value for Kylie Cosmetics in one week, according to Launchmetrics. MIV is a proprietary ...