Other rappers flood social media with promo. Carti doesn't. Somehow, he’s still winning. The numbers behind MUSIC prove why his approach is changing the game.

It took years for Playboi Carti to finally drop his new album Music, and it appears to have been worth the wait: It debuted ...

After five years teasing a new project in the wake of “Whole Lotta Red,” Playboi Carti finally delivered his newest ...

Known for his elusive “king vamp” persona, Carti, real name Jordan Terell Carter, made the initial announcement of the album ...

Playboi Carti’s “I Am Music” shattered streaming records of the year so far, and his Opium label has evolved into an ...

Behind the scenes of the rollout strategy for Playboi Carti's 'Music' album, from Executive of the Week, Carti's manager Erin ...

Playboi Carti has responded to Kai Cenat asking him to drop new music. At the 52-second mark in the video linked below, Cenat was interviewed by Access Hollywood's guest digital influencer Zach ...

Carti finally dropped — the longest-running joke in rap music is over. Playboi Carti put out his new studio album, “‘Music,” ...

After securing the biggest rap album of the year, Playboi Carti is undoubtedly approaching superstar territory. Can he keep ...

After releasing a deluxe version of his No. 1 album Music — which included four new songs in “Different Day,” “2024,” ...

Playboi Carti dropped the deluxe edition of his acclaimed third studio album Music as a surprise on Tuesday, March 25 via ...

Playboi Carti has officially announced the completion of his highly anticipated album I Am Music, ending months of speculation while simultaneously teasing new material featuring a JAY-Z sample ...