Simulate AI-driven next best actions across customer interactions and journeys with Pega Customer Engagement Blueprint (Graphic: BusinessWire) Gen AI marketing tool helps brands easily visualize ...

The company plans to increase investments in sales and marketing in 2025 to support new logo acquisition ... Trefler emphasized Pega's focus on outcomes-based workflows and AI-driven automation ...

transforms any Pega workflow into a dynamic agentic orchestration engine, guiding AI agents to optimally complete tasks while invoking other AI agents to automate additional steps. This unique ...

today announced Pega Customer Engagement Blueprint, a generative AI-powered collaboration tool that helps marketing, customer experience, and AI practitioners design customer engagement programs with ...