PepsiCo is buying Poppi, the popular prebiotic soda brand, in a $1.65 billion deal. The move marks PepsiCo’s further shift into the “better for you” category as consumers shy away from sugar-filled drinks and unhealthy snacks.

PepsiCo Inc. will acquire healthier soda brand Poppi for $1.95 billion, the Purchase, New York-based soda giant announced on Monday, confirming an earlier Bloomberg News report.

PepsiCo said on Monday it would buy prebiotic soda brand Poppi for $1.95 billion, expanding in the "healthier soda" category. Demand for healthier sodas and energy drink has surged among the younger population in the U.

Poppi is a great complement to our portfolio transformation efforts to meet these needs," he added. Poppi was founded by husband-and-wife duo Stephen and Allison Ellsworth in 2015 and was prominently featured on the TV show Shark Tank.