With major acquisitions, new entrants, viral social media moments and newness on the horizon, these alternative versions are ...

F or decades, the cola wars played out in Super Bowl commercials and fast food soda fountains, in taste tests and vending ...

PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, ...

PepsiCo announced on Monday that it has entered into an agreement to purchase prebiotic soda brand Poppi for $1.95 billion.

Cola’s founder, studied medicine at UNC. In August 2024, Pepsi secured the pouring and exclusive vending rights contract for UNC’s main campus.

Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As ...

Over the last few years, emerging healthier soda alternatives have disrupted the traditional soda market like never before.

With a media budget of around Rs 850 crore, Dabur would be looking to benefit from the rub-off effect by promoting its ...

Crafted by the VML Delhi team and directed by Kishore Iyyar, the film will be amplified across the IPL, television, and ...

Coca-Cola and PepsiCo have launched ₹10 packs for their diet and light beverages, including Thums Up X Force, Coke Zero, ...

Mukesh Ambani is set to rupture the Indian markets known for its ‘pay less, get more’ attitude. This time, his product is ...

Several beverage makers including PepsiCo, Coca Cola, Amul, Campa Col, etc are launching their brands at a competitive price ...