Peroni Nastro Azzurro is aiming to recruit younger and more affluent adult shoppers into the growing can segment by changing ...

Alongside the new cans, Peroni’s logo had also undergone a refresh “to drive standout” while retaining a premium feel, the brand said. Its outer packaging has also been redesigned. The new look sees ...

According to NIQ, cans have grown their share of lager in recent years, reaching a value share of almost 64% in 2023.

Global campaign from Peroni Nastro Azzurro 0.0% welcomes Lewis Hamilton, Formula 1's biggest star, to the Scuderia Ferrari HP ...