Soft toy brands like Jellycat and Squishmallow have become huge hits amongst adults. What does the demand say about the ...

Adults are the world's fastest-growing group of toy buyers. They're collecting Lego, plush toys, Hot Wheels, Barbies, Sonny ...

Katharine Burke launched Purryfuls — plushies designed to purr and soothe adults — to tap into the booming demand for mental wellbeing aids.

Let your inner child get rejuvenated again with the best soft toys that give a moment of pause and say awww. They are not ...

Plush sales grew over the Covid-19 pandemic, and in 2024, 21% of plush toys were sold to adults over 18, according to Juli ...

A growing number of adults are snuggling up with their favourite stuffed toys at night, not just as a quirky habit, but as a ...

It seems the age of the plushie is upon us, with a new breed of mature buyers behind a spike in soft-toy sales. But the big ...

Plush animal sales grew during COVID, and in 2024, experts say that 21% of plush toys were actually sold to adults.

Jellycat toys were an early contender to the adults-loving-kid's-toys phase of TikTok. The popular brand is best known for ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. The world has never been more strange and never been ...

Plush sales grew over the Covid-19 pandemic, and in 2024, 21% of plush toys were sold to adults over 18, according to Juli Lennett, US toys industry adviser at Circana, a market research and ...