Soft toy brands like Jellycat and Squishmallow have become huge hits amongst adults. What does the demand say about the ...

While 500 may seem like a lot, Fowler isn’t alone. Adults across the country have flocked to purchase plushies, so much so that in 2024 they made up more than 20% of all plush toy sales ...

Let your inner child get rejuvenated again with the best soft toys that give a moment of pause and say awww. They are not ...

A growing number of adults are snuggling up with their favourite stuffed toys at night, not just as a quirky habit, but as a ...

It seems the age of the plushie is upon us, with a new breed of mature buyers behind a spike in soft-toy sales. But the big ...