PepsiCo announced on Monday that it has entered into an agreement to purchase prebiotic soda brand Poppi for $1.95 billion.

PepsiCo is buying Dallas-founded prebiotic soda brand Poppi for $1.95 billion, a homegrown beverage that went from farmers markets to Shark Tank on its way

PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, even in highly competitive spaces.