How did it happen? When I speak with Premier Inn Middle East’s managing director, Simon Leigh, on a video call, he tells me how the brand has used its “high value, high quality” proposition ...

Hospitality operator Premier Inn Middle East and the United Arab Emirates' Dubai Department of Economy and Tourism (DET) have ...

The Dubai Department of Economy and Tourism (DET) signs MoU with leading hospitality group Premier Inn Middle East.

MoU will see DET and Premier Inn collaborate on marketing initiatives, product development and training programmes ...

Under the MoU, both organisations will work together to promote Dubai to international audiences through joint marketing ...