When products deliver exceptional value and stand out in the market, they naturally create brand affinity without extensive advertising. A high-quality, innovative product becomes the most ...
Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...
These ads usually come with some amazing before and after pictures of people who claim to have used the product and glowing five-star reviews. According to many recent reports, these weight loss ...
Microsoft recently unveiled new interactive ad formats for Copilot, including Showroom ads and Dynamic filters, which are ...
Collective’s Adam Cleaver helped Unilever develop a digital innovation that helps creatives make better use of AI to create ...
Over the weekend, a number of Roku device owners noticed an irksome new advertising method from the company: a trailer for ...
LAY's "The Little Farmer," a story about a young potato farmer, came in second place overall and first among consumer product ads with a score of 86.7. It was followed by the Foundation to Combat ...
Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 57 min ago By Erika Wheless - 2 hours 23 min ago By Tim Nudd - 5 hours 33 min ago By Erika Wheless - 6 ...
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