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10 Most Embarrassing UFC Facts Fighters Don't Want You To Know
The UFC's exclusive deals prioritize the company's corporate image and financial gains at fighters' expenses. Its branding and merchandising deal with Venum (previously Reebok) allows the UFC to ...
How Dana White Turned UFC From Near-Collapse into a Billion-Dollar Brand
In the early 2000s, the UFC was hanging on by a thread—bleeding money, struggling for mainstream respect, and one bad ...