EssentiallySports on MSN17h
Khabib Nurmagomedov Defends Decision to Defy UFC Rules to Use ‘Iconic’ MMA Fight Gear
MMA attire has undergone a dramatic transformation over the years, evolving from a mix of personalized gear to a standardized ...
Hosted on MSN2mon
10 Most Embarrassing UFC Facts Fighters Don't Want You To Know
The UFC's exclusive deals prioritize the company's corporate image and financial gains at fighters' expenses. Its branding and merchandising deal with Venum (previously Reebok) allows the UFC to ...
How Dana White Turned UFC From Near-Collapse into a Billion-Dollar Brand
In the early 2000s, the UFC was hanging on by a thread—bleeding money, struggling for mainstream respect, and one bad ...