On Shark Tank season 8 episode 17, Toymail's founder Gauri Nanda was seeking $250k for 2.5% equity of her business.

She was content listening to songs from Caspar Babypants, Raffi, and Disney, but when my mom bought her an interactive "Baby Shark" toy for her first birthday, it was all downhill from there.

and having the toy with them as much as possible brings on positive feelings. Basically, if Weller's shark brings him joy, there'd better be 100 backups, just in case (good luck, Mom)!