Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...

Social media users unknowingly participate in marketing experiments, but flawed algorithms skew A/B testing results, ...

Reports of Diet Coke’s death may have been greatly exaggerated. Jon Springer covers sports marketing and beverage marketing.

Two MIT economists argue that a tax on digital advertising revenues could limit social media companies incentives to addict us to scrolling.

Reddit's ad revenue is growing, driven by its expanding user base and unique "social" feel, according to an EMARKETER report.

Social media platforms like Facebook are using AI-driven algorithms to manipulate users' feeds, making it impossible to know ...

The next time you turn on that TV, walk by that out-of-home ad or flip through those Amazon product pages, take a look at the ...

Outside of the advertising world, the potential for misinformation to be spread by bot personas on social media is huge.

Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes ...

The season six alum took to social media after learning that he was being dragged online after his ex, AD, got engaged to ...