There's been a steep rise in popularity of the 6-inch-ish soft plastic swimbait over the last decade. Several companies have ...

Soft plastic baits are great for catching smallmouth, largemouth, and spotted bass. Many soft plastics can be fished weightless or rigged for other effective techniques. But the endless profiles ...

The most popular baits from Gene Larew Lures will transition to YUM Bait Company in 2025, parent comapny PRADCO announced. The retail price of the baits will drop substantially f ...