There's been a steep rise in popularity of the 6-inch-ish soft plastic swimbait over the last decade. Several companies have ...

My go-to is sexy shad which works in a variety of conditions ... Here are a few things to look for in the best soft plastics and hard baits for bass fishing. In the world of soft plastics ...

No matter where you live in the country, April can be one of the best months of the year to catch bass.

The latest Texas Fishing Report for selected locations from around the state as provided by the Texas Parks and Wildlife ...

The most popular baits from Gene Larew Lures will transition to YUM Bait Company in 2025, parent comapny PRADCO announced. The retail price of the baits will drop substantially f ...